BBC SELECT AND PODCASTS
BBC Select is the BBC's documentary streaming service in North America.
The BBC Studios creative team drives consumer awareness and growth for our premium news and documentary subscription offerings.
3rd largest and fastest-growing documentary streamer in the US (50% YoY growth)
20% year-over-year reduction in cost per acquisition.

KEY ART CREATION, TITLE AND BRAND MARKETING
Role: Art Direction and Design
Creative Directors: Gerry Weber and Robin Gill
Concept and produce a large volume of documentary key art on tight deadlines. Direct our outside team of designers. Oversee B2C and DTC creative and production for all streaming partners and platforms such as Amazon, Britbox and bbc.com.

BBC BRAND GUIDELINES, MARKETING, EVENTS, SVOD, SOCIAL AND PRODUCT
Role: Art direction, Design and Photo Illustration
Creative Directors: Gerry Weber, Robin Gill and Eddie Urrutia
Design, build and test the new BBC international brand guidelines with the BBC studios creative team. Complete brand refresh across marks, digital and motion to create a comprehensive framework for all global creative across the organization.
Design display ads, BBC.com newsletter artwork, signage for sales events and corporate. Partner with product team on BBC.com US website overhaul and transformation into a subscription business, unifying news, documentaries, audio, and live streaming into a single paid offering. Traffic grew nearly 25% year-over-year, with seven consecutive months of double-digit growth following the redesign.

BBC.COM MADE TO MAKE YOU THINK CAMPAIGN
DIGITAL BILLBOARDS, SUBWAY TAKEOVER, PAID AND ORGANIC SOCIAL
Role: Art direction and Design
Creative Directors: Gerry Weber and Bryan Gregg
BBC’s first ever advertising campaign to promote the news website to the North American market, created with partner R/GA. BBC was known and respected but not necessarily top of mind when looking for trusted and impartial journalism in the US.
The campaign earned recognition across the Clios, GEMA, and Brand Impact Awards.
13% Clickthrough rate
93% relevance percentile
51% likelihood to visit
90% brand recall

TECH NOW
BRAND GUIDELINES, LOGOS, ON-AIR GRAPHICS
Role: Art direction and Design
Creative Directors: Gerry Weber and Robin Gill
Tech Now on the BBC News channel explores the latest innovation and technology shaping our lives. The BBC Studios creative team updated show branding, designed with a digital-first sensibility that positions linear content for distribution across digital platforms. We created a full style guide, title sequence, stings and on-air graphics for all segments.